Rosie Lowe

You don’t so much listen to Rosie Lowe’s music as lose yourself in it. Her sensual songs are windows
to her world, through which you find yourself dreamily drawn. Her hypnotic vocals reel you in,
imparting stories like secrets being whispered in your ear or subconscious confessions you’re wary to
That Rosie doesn’t remember writing her songs make sense when you hear them. What’s going on in
her mind comes out of her mouth, so naturally she can’t control it.
“For me, writing is a bit like being on drugs,” says Rosie. “I don’t remember doing it. I don’t decide
how I want a song to sound. I never think how it will feel for other people. A clear vision comes in to
my head and I try to capture its meaning as quickly as possible. If I don’t, it can get confusing. 90% of
the time, I don’t know how I feel until I write a song. As cheesy as this sounds, it’s my therapy.”
Control, the 25 year old’s debut album, is a synth-soul masterpiece. It’s instrumentally sparse yet
atmospherically dense, at once warm and spine-chilling, both subtle and bold. It’s music of such
spectral beauty it haunts you long after it’s gone.
Summing up Rosie’s sound isn’t easy. The Guardian called her “a more machinistic Laura Mvula or an
xx-rated Sade”. She’s been compared to everyone from Solange, Jesse Ware and The Weeknd to
Drake, James Blake and Air. You might describe her music as electronic R&B, yet it’s built mostly from
vocals. You could call it soul, but it’s also jazz, hip hop and glitchy, pitch-shifting pop.
“I wanted the songs to be spacious, but have heavy drums and lots of intricate sounds in the
background that you may only hear on your fourth listen,” says Rosie. “We used old synths, although
often what sounds like synths are actually vocals. It’s a very, very vocal heavy album. They’re the bed
of every song. Who’s That Girl? has over 100 vocal tracks. Sinking Sand is entirely vocals, but fucked
with so much they sound like instruments.”
While Control depicts specific events that occurred in its 18-month gestation, Rosie’s sound stems
from a lifetime spent making music. She can’t recall ever not singing, while her much of her childhood
was spent learning instruments. The youngest of six kids, she was brought up in a remote part of
south Devon – her nearest neighbours were a 45 minute walk away – by an artist mother and a multi-
instrumentalist father who played saxophone in local bands.
“My childhood is a huge part of why I’m doing music,” says Rosie. “We lived in a wooden house my
dad built at the bottom of a valley where there wasn’t much else to do. We had no TV because we
didn’t get a signal. When I was really young, there wasn’t even electricity. It was a very simple
existence. We had a camping stove on which half the hobs didn’t work. There was no heating. If you
wanted hot water, you had to light the fire. Our entertainment was being creative and making music.”
The kids all played music together. Thanks to her dad, Rosie was as obsessed with Ella Fitzgerald, Billie
Holiday and Sarah Vaughan as she was with the Spice Girls. And when her dad taught music lessons,
he left Rosie in the car, singing along to the Ella and Billie backing tracks he’d bought her.
As a kid, Rosie played six instruments, including piano, violin and sax, at which she excelled and still
plays today. But it was singing that came most naturally to her. By the age of 12, Rosie had been in a
big band, an orchestra and various girl groups who performed songs she had written. By the time she
was 14, she had already spent three years fronting a jazz band that performed around Devon every
“From 12 to 18, the jazz band was how I made my money,” says Rosie. “I played sax and sang. I loved
being on stage.”
In her teens, Rosie became obsessed with strong female singer/songwriters - Carole King, Erykah
Badu, Joni Mitchell among them. She learnt their songs then broke them apart. She analysed their
lyrics. She fell in love with the art of songwriting. Aged 19, she got in to the prestigious Goldsmiths at
University of London to study popular music. It was there that she found her sound, but not until her
final year. For one course, Rosie ditched her instruments, got a computer and Logic software and

started learning to produce and to record herself singing.
“I sang everything – from the piano lines to the melody. Basically, everything I heard in my head. It
was the most freeing thing I’ve ever done and it saved my bacon. My tutors loved it.”
After university, Rosie nannied by day and wrote all night, posting the results on Soundcloud for her
friends to hear. She was soon approached by management and signed to Domino Publishing,
releasing her adored, four-track debut EP, Right Thing, co-produced with friends Kwes (Damon
Albarn, Solange, Bobby Womack) and The Invisible’s Dave Okumu (Jessie Ware, Paloma Faith, Kwabs,
The Invisible), who would go on to work on Control.
Right Thing marked another milestone in the evolution of Rosie’s sound; “It was first time I was
brutally honest and vulnerable in my writing,” says Rosie. “People responded – that was exciting. It
was liberating. I could truly be myself.”
Label offers flooded in for Rosie’s debut album. She signed to Paul Epworth’s Wolf Tone, partly
because the super-producer was a big fan, mostly because of his deep understanding of music. The
first song written for Control was Nicole, a plea to Rosie’s best friend to leave a bad relationship.
“She was with a man who clearly wasn’t good enough for her,” says Rosie. “I didn’t like him, but I
couldn’t vocalise that. I felt I had to respect her wishes so I wrote a song instead.”
First single Who’s That Girl, released in the spring, was written after Rosie fell ill and was in and out of
hospital. Not all of her so-called friends stuck by her.
“When something bad happens, it’s a real test of who your friends are,” she says “Who stands up and
who doesn’t. The song is about someone I held in high regard who disappeared and I didn’t recognise
The changing nature of relationships is one of Control’s key themes. New single Worry About Us sees
Rosie reassuring an insecure partner that all is okay.
“But when you reassure someone like that, it’s difficult. Sometimes it’s for the sake of not having to
deal with it. There’s a darkness in the lyrics that refers to the problems of having a partner who
always assumes the worst, who’s like a trigger waiting to be pulled.”
So Human was inspired by the therapy sessions Rosie has attended for the past five years.
“I’m a huge advocate for therapy,” she says. “It’s sexy to be vulnerable. I go every week, religiously,
and I will until the day I die. I think everyone should go. My boyfriend and I wouldn’t be together if it
wasn’t for therapy. Like music, therapy is an outlet to be honest that helps me make sense of my life.”
The spine-tingling Woman is a self-explanatory feminist anthem that feels like Control’s beating heart.
“I’m a huge feminist and really proud of that,” says Rosie. “I’ve been told that the world is better for
women now, but the fact is we’re still a long way from being treated as equals. It’s not a song
vocalised at men. It’s more for young girls and what they have to deal with today. I want them to be
able to say ‘This isn’t ok’.”
The gorgeous, Erykah Badu-influenced Gone is one of several songs about Rosie’s boyfriend.
“I’m asking him to make me stay when times get tough, to not to allow me to run away,” she says.
“Like a lot of this album, it’s about relinquishing control. Learning to trust other people is a recurring
theme in my life and control is a word that crops up in 80% of the songs, although I only realised that
after I’d written them.
“For years, especially as a woman, I felt I had to hold tight to everything. But what happens, happens.
To let myself fall in love, I had to learn to let go. It’s the same with the album. Once it’s out, I can’t
control what happens or how people will react.”



Rosie Lowe